{"id":748,"date":"2023-02-01T18:21:19","date_gmt":"2023-02-01T20:21:19","guid":{"rendered":"https:\/\/incenadigital.com.br\/blog\/?p=748"},"modified":"2023-02-01T18:32:00","modified_gmt":"2023-02-01T20:32:00","slug":"proptech-e-o-futuro-desta-tecnologia","status":"publish","type":"post","link":"https:\/\/incenadigital.com.br\/blog\/proptech-e-o-futuro-desta-tecnologia\/","title":{"rendered":"PropTech: Voc\u00ea sabe qual ser\u00e1 o futuro desta tecnologia?"},"content":{"rendered":"\n<p>Se antes as mudan\u00e7as no mercado imobili\u00e1rio ocorriam de forma gradual, nos \u00faltimos anos tivemos uma grande mudan\u00e7a neste setor. Isto se d\u00e1 por conta do uso da tecnologia, que vem sendo explorada por startups que t\u00eam o objetivo de transformar a maneira como fazemos neg\u00f3cios imobili\u00e1rios. E voc\u00ea sabe qual ser\u00e1 o futuro do PropTech?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/11.png\" alt=\"Jovens e a tecnologia | PropTech \" class=\"wp-image-749\" srcset=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/11.png 800w, https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/11-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mas afinal, o que \u00e9 PropTech?<\/strong><\/h2>\n\n\n\n<p>Atrav\u00e9s da tecnologia da internet e da constru\u00e7\u00e3o de bases de dados online, a tecnologia chegou ao mundo dos im\u00f3veis, com as chamadas proptechs. A Property Technology (PropTech) determina o uso de tecnologia da informa\u00e7\u00e3o no mercado imobili\u00e1rio. Resumidamente, as proptechs s\u00e3o startups imobili\u00e1rias, ou seja,&nbsp; incluem a tecnologia digital nos servi\u00e7os e solu\u00e7\u00f5es desse setor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/22.png\" alt=\"Jovens em uma startup | PropTech \" class=\"wp-image-750\" srcset=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/22.png 800w, https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/22-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tecnologia no setor imobili\u00e1rio: Qual a sua import\u00e2ncia?<\/strong><\/h2>\n\n\n\n<p>O avan\u00e7o da tecnologia \u00e9 imprescind\u00edvel para o mercado imobili\u00e1rio, tanto para as empresas, como para seus clientes. Antigamente, o setor imobili\u00e1rio era visto como algo muito burocr\u00e1tico. Afinal, as negocia\u00e7\u00f5es eram lentas e exigiam tempo e custos at\u00e9 serem fechadas, sejam elas de compra, venda, loca\u00e7\u00e3o ou constru\u00e7\u00e3o.<\/p>\n\n\n\n<p>Com isso, os recursos da tecnologia contribu\u00edram para acelerar os neg\u00f3cios e estimular a economia. Afinal, as solu\u00e7\u00f5es contribu\u00edram para otimizar a jornada de compra e facilitar o acesso ao novo im\u00f3vel, gerando maiores negocia\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/33-1.png\" alt=\"Aumento das proptech\" class=\"wp-image-751\" srcset=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/33-1.png 800w, https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2023\/02\/33-1-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como est\u00e1 esse crescimento no Brasil?<\/strong><\/h2>\n\n\n\n<p>De acordo com o <a href=\"https:\/\/www.latitud.com\/pt\/reports\/the-latam-tech-report-2022\">Latin America: Future of Proptech<\/a>, o Brasil recebeu 70% dos valores investidos em proptechs na Am\u00e9rica Latina em 2022. Ou seja, nosso pa\u00eds vem se tornando favor\u00e1vel para quem empreende no setor imobili\u00e1rio.\u00a0<\/p>\n\n\n\n<p>Segundo Brian Requarth, fundador do Viva Real, ex-conselheiro do Grupo Zap e co-fundador do Latitud, as proptechs, em 2023 dever\u00e3o buscar modelos mais eficientes de gest\u00e3o. \u201cAntes os neg\u00f3cios precisavam de muito capital para sobreviver. Agora elas devem criar processos que aumentem a efici\u00eancia e a tornem mais rent\u00e1vel, de forma r\u00e1pida e sem diminuir a import\u00e2ncia da inova\u00e7\u00e3o\u201d. Com isso, ele acredita que consolidar dados, digitalizar neg\u00f3cios e criar modelos mais rent\u00e1veis s\u00e3o a\u00e7\u00f5es determinantes para a evolu\u00e7\u00e3o das startups do mercado imobili\u00e1rio.<\/p>\n\n\n\n<p>Para se manter atualizado no universo do Marketing Digital e Mercado Imobili\u00e1rio, nos acompanhe <a href=\"https:\/\/blog.incenadigital.com.br\/\">por aqui<\/a> e nas redes sociais. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se antes as mudan\u00e7as no mercado imobili\u00e1rio ocorriam de forma gradual, nos \u00faltimos anos tivemos uma grande mudan\u00e7a neste setor. <a href=\"https:\/\/incenadigital.com.br\/blog\/proptech-e-o-futuro-desta-tecnologia\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,13],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-imobiliario","category-novidades","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PropTech: Voc\u00ea sabe qual ser\u00e1 o futuro desta tecnologia?\u00a0\u00a0| Incena Digital<\/title>\n<meta name=\"description\" content=\"PropTech: o que \u00e9, qual o papel dela no mercado imobili\u00e1rio e qual o futuro dessa tecnologia? 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