{"id":71,"date":"2016-12-02T15:20:00","date_gmt":"2016-12-02T17:20:00","guid":{"rendered":"https:\/\/incenadigital.com.br\/blog\/storytelling-nas-redes-sociais-e-uma-outra-historia\/"},"modified":"2020-03-11T17:30:22","modified_gmt":"2020-03-11T20:30:22","slug":"storytelling-nas-redes-sociais-e-uma-outra-historia","status":"publish","type":"post","link":"https:\/\/incenadigital.com.br\/blog\/storytelling-nas-redes-sociais-e-uma-outra-historia\/","title":{"rendered":"Storytelling nas redes sociais \u00e9 uma outra hist\u00f3ria"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/3.bp.blogspot.com\/-klVmkk4kNbo\/WEGs46kgo1I\/AAAAAAAABQw\/ctTJKfii2iMmG8wW0JJos0WVkOP-90VhQCLcB\/s1600\/incena_2.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"468\" src=\"https:\/\/3.bp.blogspot.com\/-klVmkk4kNbo\/WEGs46kgo1I\/AAAAAAAABQw\/ctTJKfii2iMmG8wW0JJos0WVkOP-90VhQCLcB\/s640\/incena_2.jpg\" width=\"640\"><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">Lembro-me que quando batemos o olho no conceito de storytelling, aplicado \u00e0s redes sociais, rolou por aqui quase um \u201c\u00e9 disso que estamos falando, gente!\u201d. Ao explicar nosso trabalho em redes sociais, seja para atuais ou futuros clientes, sempre falamos que \u00e9 um trabalho de di\u00e1logo (resumindo bem nossas reuni\u00f5es, claro). \u00c9 assim que a gente vem entendendo as redes ao longo desses anos de trabalho. E se voc\u00ea decide entrar em uma (rede), tem de saber que periodicamente dever\u00e1 puxar assunto, assim como estar pronto para ouvir tamb\u00e9m.<\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">\u201cStorytelling, do ingl\u00eas, express\u00e3o \u2018tell a story\u2019 significa \u2018contar uma hist\u00f3ria\u2019 e storyteller \u00e9 um contador de hist\u00f3rias\u201d. Cruzar storytelling e redes sociais nos ajuda a entender melhor nossa proposta (que felicidade!). Veja o desafio: que hist\u00f3ria contar, como envolver seu curtidor com a marca, como construir uma narrativa relevante.<\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">Antes de apresentar algumas t\u00e9cnicas de storytelling, n\u00f3s transformamos esse assunto numa postagem do blog, com o objetivo de esclarecer a import\u00e2ncia de n\u00e3o postar por postar, mas sim, contar uma boa hist\u00f3ria a todo tempo. Para isso, podemos usar alguns artif\u00edcios:<\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">1- Primeiro passo \u00e9 utilizar os meios multim\u00eddia (imagens, memes, v\u00eddeos, gifs e \u00e1udios) para contar suas hist\u00f3rias. Est\u00e1 provado que postagens com v\u00eddeos e fotos conseguem maior engajamento!<\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">2- Enquadre sua mensagem como uma hist\u00f3ria. Parece \u00f3bvio, mas muitas vezes vemos os posts em tom de not\u00edcia jornal\u00edstica ou texto publicit\u00e1rio. Boa parte das vezes, em redes sociais, temos a liberdade de usar um tom mais coloquial.<\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">3- Transformar a marca num personagem, personalidade, como jeito e opini\u00e3o pr\u00f3prios.<\/div>\n<div style=\"box-sizing: border-box; color: #1d2129; direction: ltr; font-family: Georgia, serif; font-size: 17px; margin: 0px auto 28px; text-align: justify; white-space: pre-wrap; width: 700px; word-wrap: break-word;\">O assunto n\u00e3o esgota por aqui, claro. Vale a pena marcar uma conversa com o Fred, nosso comercial, (fred@incenadigital.com.br) e escutar boas hist\u00f3rias do mundo do marketing digital. Ele \u00e9 bom nisso!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lembro-me que quando batemos o olho no conceito de storytelling, aplicado \u00e0s redes sociais, rolou por aqui quase um \u201c\u00e9 <a href=\"https:\/\/incenadigital.com.br\/blog\/storytelling-nas-redes-sociais-e-uma-outra-historia\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,12],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling nas redes sociais \u00e9 uma outra hist\u00f3ria - Blog Incena Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incenadigital.com.br\/blog\/storytelling-nas-redes-sociais-e-uma-outra-historia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling nas redes sociais \u00e9 uma outra hist\u00f3ria - 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