{"id":69,"date":"2017-01-18T20:14:00","date_gmt":"2017-01-18T22:14:00","guid":{"rendered":"https:\/\/incenadigital.com.br\/blog\/o-usuario-e-rei\/"},"modified":"2021-05-24T11:33:54","modified_gmt":"2021-05-24T14:33:54","slug":"o-usuario-e-rei","status":"publish","type":"post","link":"https:\/\/incenadigital.com.br\/blog\/o-usuario-e-rei\/","title":{"rendered":"O usu\u00e1rio \u00e9 rei"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><\/div>\n<p><span style=\"background-color: white; color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px; text-align: justify;\"><br \/>\n<\/span><\/p>\n<div style=\"text-align: justify;\">\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/-LQN4bFprb4c\/WH_si5XdM8I\/AAAAAAAABTU\/MaYd1lpNSWcZ4OVCqlllkmdYI2dqcEdeQCLcB\/s1600\/jovens_uber.jpg\" style=\"margin-left: auto; margin-right: auto;\"><img decoding=\"async\" border=\"0\" src=\"https:\/\/4.bp.blogspot.com\/-LQN4bFprb4c\/WH_si5XdM8I\/AAAAAAAABTU\/MaYd1lpNSWcZ4OVCqlllkmdYI2dqcEdeQCLcB\/s1600\/jovens_uber.jpg\"><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Larissa, Jonathas e da Let\u00edcia se conheceram atrav\u00e9s do Uber.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: white; color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white; color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\">N\u00f3s sabemos que uma das vantagens da internet \u00e9 a capacidade de intera\u00e7\u00e3o e participa\u00e7\u00e3o do usu\u00e1rio, ainda mais quando se trata de uma c<b>ampanha de conte\u00fado gerado pelo usu\u00e1rio (CGU).<\/b> Resumidamente funciona assim: voc\u00ea pede a colabora\u00e7\u00e3o dos usu\u00e1rios para fazer o conte\u00fado da marca ou de uma campanha espec\u00edfica. \u00c9 comum na web, mas vale destacar uma ideia e relembrar a import\u00e2ncia, sempre.&nbsp;<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"background-color: white; font-size: 18px;\"><br \/>\n<\/span><\/span><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"background-color: white; font-size: 18px;\">Essa semana vimos uma a\u00e7\u00e3o legal do Uber, chamada &#8220;<\/span><span style=\"font-size: 18px;\">Hist\u00f3rias no uberPOOL&#8221;. Para quem n\u00e3o sabe, a op\u00e7\u00e3o uberPOOL permite que a viagem seja compartilhada com pessoas que est\u00e3o seguindo na mesma dire\u00e7\u00e3o. Ent\u00e3o, \u00e9 um encontro de pessoas que est\u00e3o se conhecendo ou, para a surpresa, se reencontrando.&nbsp;<\/span><\/span><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"font-size: 18px;\">Desses encontros, surgiu a a\u00e7\u00e3o&nbsp;#historiasnouberPOOL. O passageiro conta sua<\/span><\/span><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\">&nbsp;hist\u00f3ria &nbsp;(relevante, claro) que envolve outros passageiros e motorista. &nbsp;J\u00e1 foi lan\u00e7ada a p\u00e1gina&nbsp;<\/span><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"font-size: 18px;\"><a href=\"http:\/\/xn--planeja%20reconhecer%20o%20esforo%20deles-std.\/\">https:\/\/www.uber.com\/p\/historias-no-uberpool\/ <\/a>que re\u00fane algumas dessas. Vale a pena ver algumas delas, como: uma m\u00e3e que reencontrou a senhora que ajudou seu filho num acidente, o reencontro de antigos amigos de trabalho e um trio de jovens que est\u00e3o se ajudaram no neg\u00f3cio de um deles, ali\u00e1s o v\u00eddeo da campanha \u00e9 com eles, vem ver:<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"font-size: 18px;\"><br \/>\n<\/span><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><iframe loading=\"lazy\" allowfullscreen=\"\" data-thumbnail-src=\"https:\/\/i.ytimg.com\/vi\/9M9Jutl-qYM\/0.jpg\" frameborder=\"0\" height=\"266\" src=\"https:\/\/www.youtube.com\/embed\/9M9Jutl-qYM?feature=player_embedded\" width=\"320\"><\/iframe><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"font-size: 18px;\"><br \/>\n<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"font-size: 18px;\"><br \/>\n<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;;\"><span style=\"font-size: 18px;\">Uma a\u00e7\u00e3o como essa, amarradinha com o servi\u00e7o, al\u00e9m de boa de ver e ter como refer\u00eancia, &nbsp;mostra que ainda h\u00e1 muitas boas ideias para surgir! E apostar numa&nbsp;<\/span><\/span><b style=\"color: #5f5f5f; font-family: &quot;Open Sans&quot;; font-size: 18px;\">CGU <\/b><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\">\u00e9 estrategicamente trabalhar pontos importantes no relacionamento com o cliente: traz credibilidade a marca, ajuda a conhecer melhor o p\u00fablico e aumenta a<\/span><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\">&nbsp;exposi\u00e7\u00e3o da marca de forma org\u00e2nica.&nbsp;<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><span style=\"color: #5f5f5f; font-family: open sans; font-size: 18px;\">Um bom planejamento com prop\u00f3sito e mec\u00e2nica comunicados de forma clara ir\u00e3o contribuir para uma a\u00e7\u00e3o de sucesso. E claro, tamb\u00e9m reconhecer e comemorar o esfor\u00e7o dos envolvidos! S\u00e3o eles (os clientes) quem mandam e, nesse caso, tamb\u00e9m colocam a m\u00e3o na massa!<\/span><br \/>\n<span style=\"color: #5f5f5f; font-family: open sans; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #5f5f5f; font-family: &quot;open sans&quot;; font-size: 18px;\"><br \/>\n<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larissa, Jonathas e da Let\u00edcia se conheceram atrav\u00e9s do Uber. N\u00f3s sabemos que uma das vantagens da internet \u00e9 a <a href=\"https:\/\/incenadigital.com.br\/blog\/o-usuario-e-rei\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,10],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criatividade","category-marketing","category-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O usu\u00e1rio \u00e9 rei - Blog Incena Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incenadigital.com.br\/blog\/o-usuario-e-rei\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O usu\u00e1rio \u00e9 rei - Blog Incena Digital\" \/>\n<meta property=\"og:description\" content=\"Larissa, Jonathas e da Let\u00edcia se conheceram atrav\u00e9s do Uber. 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