{"id":135,"date":"2014-03-14T16:37:00","date_gmt":"2014-03-14T19:37:00","guid":{"rendered":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/"},"modified":"2020-03-12T03:41:59","modified_gmt":"2020-03-12T06:41:59","slug":"acertando-o-alvo-no-twitter","status":"publish","type":"post","link":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/","title":{"rendered":"Acertando o alvo no Twitter!"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/-d58Vt6NF5fM\/UyNLvy7M4kI\/AAAAAAAAADg\/lNVwyIewibc\/s1600\/twitter-logo.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" alt=\"Twitter\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-d58Vt6NF5fM\/UyNLvy7M4kI\/AAAAAAAAADg\/lNVwyIewibc\/s1600\/twitter-logo.png\" title=\"Twitter\"><\/a><\/div>\n<p>Na \u00faltima segunda-feira o Twitter divulgou, atrav\u00e9s de seu <a href=\"https:\/\/blog.twitter.com\/2014\/what-fuels-a-tweets-engagement\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">blog<\/a>, o resultado de uma pesquisa que buscava identificar o que mais gerava engajamento nas mensagens publicadas na rede social.<\/p>\n<p>O resultado da pesquisa n\u00e3o surpreende os analistas de m\u00eddias sociais: <b>os tu\u00edtes com fotos e v\u00eddeos ganham mais RT\u00b4s do que os demais<\/b>. Tu\u00edtes com fotos alcan\u00e7am 35% a mais de RT\u00b4s, enquanto os com v\u00eddeos alcan\u00e7am 28%.<\/p>\n<p>Outras informa\u00e7\u00f5es \u00fateis foram descobertas pela pesquisa: incluir uma cita\u00e7\u00e3o em sua mensagem aumenta os RT\u00b4s em at\u00e9 19%, enquanto incluir um n\u00famero (por exemplo, o placar de um jogo) cresce em 17%, enquanto usar uma #hashtag aumenta em at\u00e9 16%.<\/p>\n<p>Mas esses dados n\u00e3o s\u00e3o absolutos. <b>Cada tipo de assunto tem suas caracter\u00edsticas pr\u00f3prias<\/b>. Por exemplo, a pesquisa descobriu que perfis sobre m\u00fasica conseguem mais engajamento quando tu\u00edtam mensagens com links de <b>v\u00eddeos<\/b> para m\u00fasicas tocadas ao vivo ou para clipes.<\/p>\n<p>J\u00e1 os perfis que falam sobre esporte ganham mais RT\u00b4s quando postam <b>fotos<\/b>, enquanto os perfis que falam sobre TV (programas, s\u00e9ries, artistas, etc) t\u00eam mais alcance com <b>cita\u00e7\u00f5es<\/b>.<\/p>\n<p>O estudo t\u00eam muitas outras informa\u00e7\u00f5es e recomenda\u00e7\u00f5es para ajudar os profissionais a criar conte\u00fado relevante e engajador para o seu p\u00fablico. Confira no infogr\u00e1fico abaixo o resultado geral e por \u00e1rea. \u00c9 s\u00f3 clicar na setinha para mudar.<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" allowtransparency=\"true\" frameborder=\"0\" height=\"600\" mozallowfullscreen=\"\" msallowfullscreen=\"\" oallowfullscreen=\"\" src=\"http:\/\/cf.datawrapper.de\/T99EM\/1\/\" webkitallowfullscreen=\"\" width=\"500\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u00faltima segunda-feira o Twitter divulgou, atrav\u00e9s de seu blog, o resultado de uma pesquisa que buscava identificar o que <a href=\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acertando o alvo no Twitter! - Blog Incena Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acertando o alvo no Twitter! - Blog Incena Digital\" \/>\n<meta property=\"og:description\" content=\"Na \u00faltima segunda-feira o Twitter divulgou, atrav\u00e9s de seu blog, o resultado de uma pesquisa que buscava identificar o que ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Incena Digital\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-14T19:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-12T06:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2014\/03\/22162945663118.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Incena Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Incena Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/\",\"url\":\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/\",\"name\":\"Acertando o alvo no Twitter! - Blog Incena Digital\",\"isPartOf\":{\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#website\"},\"datePublished\":\"2014-03-14T19:37:00+00:00\",\"dateModified\":\"2020-03-12T06:41:59+00:00\",\"author\":{\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249\"},\"breadcrumb\":{\"@id\":\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/incenadigital.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Acertando o alvo no Twitter!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#website\",\"url\":\"https:\/\/incenadigital.com.br\/blog\/\",\"name\":\"Blog Incena Digital\",\"description\":\"Tudo sobre o marketing digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/incenadigital.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249\",\"name\":\"Incena Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g\",\"caption\":\"Incena Digital\"},\"url\":\"https:\/\/incenadigital.com.br\/blog\/author\/incena\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Acertando o alvo no Twitter! - Blog Incena Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/","og_locale":"pt_BR","og_type":"article","og_title":"Acertando o alvo no Twitter! - Blog Incena Digital","og_description":"Na \u00faltima segunda-feira o Twitter divulgou, atrav\u00e9s de seu blog, o resultado de uma pesquisa que buscava identificar o que ...","og_url":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/","og_site_name":"Blog Incena Digital","article_published_time":"2014-03-14T19:37:00+00:00","article_modified_time":"2020-03-12T06:41:59+00:00","og_image":[{"width":1120,"height":420,"url":"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2014\/03\/22162945663118.jpg","type":"image\/jpeg"}],"author":"Incena Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Incena Digital","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/","url":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/","name":"Acertando o alvo no Twitter! - Blog Incena Digital","isPartOf":{"@id":"https:\/\/incenadigital.com.br\/blog\/#website"},"datePublished":"2014-03-14T19:37:00+00:00","dateModified":"2020-03-12T06:41:59+00:00","author":{"@id":"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249"},"breadcrumb":{"@id":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/incenadigital.com.br\/blog\/acertando-o-alvo-no-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/incenadigital.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Acertando o alvo no Twitter!"}]},{"@type":"WebSite","@id":"https:\/\/incenadigital.com.br\/blog\/#website","url":"https:\/\/incenadigital.com.br\/blog\/","name":"Blog Incena Digital","description":"Tudo sobre o marketing digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/incenadigital.com.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249","name":"Incena Digital","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g","caption":"Incena Digital"},"url":"https:\/\/incenadigital.com.br\/blog\/author\/incena\/"}]}},"jetpack_featured_media_url":"https:\/\/incenadigital.com.br\/blog\/wp-content\/uploads\/2014\/03\/22162945663118.jpg","_links":{"self":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":1,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}