{"id":129,"date":"2014-04-11T12:49:00","date_gmt":"2014-04-11T15:49:00","guid":{"rendered":"https:\/\/incenadigital.com.br\/blog\/o-fim-do-curta-e-compartilhe\/"},"modified":"2014-04-11T12:49:00","modified_gmt":"2014-04-11T15:49:00","slug":"o-fim-do-curta-e-compartilhe","status":"publish","type":"post","link":"https:\/\/incenadigital.com.br\/blog\/o-fim-do-curta-e-compartilhe\/","title":{"rendered":"O fim do Curta e Compartilhe"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/-pmi9ZHOcdjs\/U58EAvtvhDI\/AAAAAAAAAOM\/myFxwE6FxBo\/s1600\/bigstock-Like-and-Share-Thumbs-Up-44490382.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" alt=\"Curta e Compartilhe\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-pmi9ZHOcdjs\/U58EAvtvhDI\/AAAAAAAAAOM\/myFxwE6FxBo\/s1600\/bigstock-Like-and-Share-Thumbs-Up-44490382.jpg\" title=\"Curta e Compartilhe\" \/><\/a><\/div>\n<p>Ontem o Facebook anunciou algumas medidas que tomar\u00e1 para melhorar a experi\u00eancia dos usu\u00e1rios da rede. A que mais chama aten\u00e7\u00e3o entre elas \u00e9 a que promete acabar com o &#8220;Like-Baiting&#8221;, mas conhecido por aqui como &nbsp;os posts de &#8220;CURTA e COMPARTILHE&#8221;.<\/p>\n<p><a name='more'><\/a><br \/>Segundo o pr\u00f3prio Facebook muitas p\u00e1ginas utilizam essa t\u00e9cnica para conseguir otimizar as curtidas, compartilhamentos e coment\u00e1rios recebidos em suas publica\u00e7\u00f5es e assim se tornarem, de modo artificial, mais relevantes e aparecem para um n\u00famero maios de usu\u00e1rios.<\/p>\n<p>Apesar da t\u00e9cnica funcionar, o Facebook concluiu, atrav\u00e9s de uma pesquisa feita com usu\u00e1rios da rede, que este tipo de conte\u00fado \u00e9 15% menos relevante que outras postagens populares que n\u00e3o ficam mendigando likes e shares e que elas acabam escondendo o conte\u00fado verdadeiramente relevante na news feed dos usu\u00e1rios.<\/p>\n<div style=\"text-align: center;\"><span style=\"color: purple; font-size: large;\">A inten\u00e7\u00e3o de Facebook \u00e9 fazer com que este tipo de conte\u00fado que mendiga likes n\u00e3o apare\u00e7a mais para os usu\u00e1rios (mas n\u00e3o explica como far\u00e1 isso), dando mais destaque para postagens que tenham qualidade.<\/span><\/div>\n<p>O Facebook tamb\u00e9m anunciou que pretende fechar o cerco contra conte\u00fados repetidos (quantas vezes voc\u00ea viu p\u00e1ginas diferentes postando a mesma coisa, ou a mesma p\u00e1gina postando o mesmo conte\u00fado em dias diferentes?) e contra spam, mas tamb\u00e9m n\u00e3o detalhou como far\u00e1 isso.<\/p>\n<p>No fim das contas, se a rede de Mark Zuckerberg conseguir implementar essas medidas, todos saem ganhando: os usu\u00e1rios, que ver\u00e3o conte\u00fados melhores quando acessarem a rede, e as empresas, que ver\u00e3o o seu conte\u00fado chegar a mais pessoas (desde que tenham qualidade e relev\u00e2ncia).<\/p>\n<p>Via <a href=\"https:\/\/newsroom.fb.com\/news\/2014\/04\/news-feed-fyi-cleaning-up-news-feed-spam\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Newsroom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ontem o Facebook anunciou algumas medidas que tomar\u00e1 para melhorar a experi\u00eancia dos usu\u00e1rios da rede. A que mais chama <a href=\"https:\/\/incenadigital.com.br\/blog\/o-fim-do-curta-e-compartilhe\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O fim do Curta e Compartilhe - Blog Incena Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incenadigital.com.br\/blog\/o-fim-do-curta-e-compartilhe\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O fim do Curta e Compartilhe - Blog Incena Digital\" \/>\n<meta property=\"og:description\" content=\"Ontem o Facebook anunciou algumas medidas que tomar\u00e1 para melhorar a experi\u00eancia dos usu\u00e1rios da rede. 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