{"id":116,"date":"2014-07-07T17:48:00","date_gmt":"2014-07-07T20:48:00","guid":{"rendered":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/"},"modified":"2014-07-07T17:48:00","modified_gmt":"2014-07-07T20:48:00","slug":"botao-de-compras-e-testado-no-twitter","status":"publish","type":"post","link":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/","title":{"rendered":"Bot\u00e3o de compras \u00e9 testado no Twitter"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-UdMHufg_A64\/U7r3myRuD3I\/AAAAAAAAAPU\/oQNsZBcavSU\/s1600\/Twitter-Buy-Now.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/2.bp.blogspot.com\/-UdMHufg_A64\/U7r3myRuD3I\/AAAAAAAAAPU\/oQNsZBcavSU\/s1600\/Twitter-Buy-Now.jpg\" height=\"285\" width=\"320\" \/><\/a><\/div>\n<p>Na segunda-feira passada alguns usu\u00e1rios da vers\u00e3o mobile do Twitter viram uma novidade em suas timelines: a inclus\u00e3o do bot\u00e3o &#8220;<b>Comprar Agora<\/b>&#8221; (Buy now).<\/p>\n<p>Todos os tu\u00edtes em que esse bot\u00e3o apareceu estavam relacionados a um aplicativo de compras chamado Fancy. Mas ao clicar no bot\u00e3o nada acontecia. Especula-se que a Fancy tenha utilizado uma brecha no c\u00f3digo da rede social para fazer um <b>teste do potencial de vendas<\/b> atrav\u00e9s do Twitter, avaliando a quantidade de cliques obtida pelo bot\u00e3o falso.<\/p>\n<p>Nem os representantes de Fancy e nem do Twitter quiseram comentar o assunto. No entanto, onde h\u00e1 fuma\u00e7a h\u00e1 fogo e \u00e9 poss\u00edvel que o Twitter esteja pensando em novas formas de rentabilizar a plataforma.<\/p>\n<p>Vale lembrar que em maio a rede social dos 140 caracteres <u><a href=\"http:\/\/recode.net\/2014\/05\/05\/twitters-new-amazoncart-deal-wont-be-its-big-commerce-moneymaker\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">fechou um acordo<\/a><\/u>&nbsp;com a gigante do com\u00e9rcio eletr\u00f4nico, a <b>Amazon<\/b>, que possibilitou aos usu\u00e1rios adicionar um produto ao carrinho de compras atrav\u00e9s de um tu\u00edte, embora a compra n\u00e3o possa ser finalizada inteiramente pelo Twitter, sendo necess\u00e1rio acessar a Amazon para tal.<\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na segunda-feira passada alguns usu\u00e1rios da vers\u00e3o mobile do Twitter viram uma novidade em suas timelines: a inclus\u00e3o do bot\u00e3o <a href=\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bot\u00e3o de compras \u00e9 testado no Twitter - Blog Incena Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bot\u00e3o de compras \u00e9 testado no Twitter - Blog Incena Digital\" \/>\n<meta property=\"og:description\" content=\"Na segunda-feira passada alguns usu\u00e1rios da vers\u00e3o mobile do Twitter viram uma novidade em suas timelines: a inclus\u00e3o do bot\u00e3o ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Incena Digital\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-07T20:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/2.bp.blogspot.com\/-UdMHufg_A64\/U7r3myRuD3I\/AAAAAAAAAPU\/oQNsZBcavSU\/s1600\/Twitter-Buy-Now.jpg\" \/>\n<meta name=\"author\" content=\"Incena Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Incena Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/\",\"url\":\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/\",\"name\":\"Bot\u00e3o de compras \u00e9 testado no Twitter - Blog Incena Digital\",\"isPartOf\":{\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#website\"},\"datePublished\":\"2014-07-07T20:48:00+00:00\",\"dateModified\":\"2014-07-07T20:48:00+00:00\",\"author\":{\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249\"},\"breadcrumb\":{\"@id\":\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/incenadigital.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bot\u00e3o de compras \u00e9 testado no Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#website\",\"url\":\"https:\/\/incenadigital.com.br\/blog\/\",\"name\":\"Blog Incena Digital\",\"description\":\"Tudo sobre o marketing digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/incenadigital.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249\",\"name\":\"Incena Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g\",\"caption\":\"Incena Digital\"},\"url\":\"https:\/\/incenadigital.com.br\/blog\/author\/incena\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bot\u00e3o de compras \u00e9 testado no Twitter - Blog Incena Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/","og_locale":"pt_BR","og_type":"article","og_title":"Bot\u00e3o de compras \u00e9 testado no Twitter - Blog Incena Digital","og_description":"Na segunda-feira passada alguns usu\u00e1rios da vers\u00e3o mobile do Twitter viram uma novidade em suas timelines: a inclus\u00e3o do bot\u00e3o ...","og_url":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/","og_site_name":"Blog Incena Digital","article_published_time":"2014-07-07T20:48:00+00:00","og_image":[{"url":"http:\/\/2.bp.blogspot.com\/-UdMHufg_A64\/U7r3myRuD3I\/AAAAAAAAAPU\/oQNsZBcavSU\/s1600\/Twitter-Buy-Now.jpg"}],"author":"Incena Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Incena Digital","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/","url":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/","name":"Bot\u00e3o de compras \u00e9 testado no Twitter - Blog Incena Digital","isPartOf":{"@id":"https:\/\/incenadigital.com.br\/blog\/#website"},"datePublished":"2014-07-07T20:48:00+00:00","dateModified":"2014-07-07T20:48:00+00:00","author":{"@id":"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249"},"breadcrumb":{"@id":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/incenadigital.com.br\/blog\/botao-de-compras-e-testado-no-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/incenadigital.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Bot\u00e3o de compras \u00e9 testado no Twitter"}]},{"@type":"WebSite","@id":"https:\/\/incenadigital.com.br\/blog\/#website","url":"https:\/\/incenadigital.com.br\/blog\/","name":"Blog Incena Digital","description":"Tudo sobre o marketing digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/incenadigital.com.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/1a1617fd3c73e9c351672e1a39e2f249","name":"Incena Digital","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/incenadigital.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae9c2a9405426927ad0002eef786d41598f9e055f3138cfe90f7cb7ec9e15a0c?s=96&d=mm&r=g","caption":"Incena Digital"},"url":"https:\/\/incenadigital.com.br\/blog\/author\/incena\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:attachment":[{"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incenadigital.com.br\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}